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Community Liaison (sales) Home Health & Hospice

San Diego, CA · Healthcare

HIRING! for a Hospice Salesperson (also known as a Hospice Account Executive or Community Liaison) plays a crucial role in connecting patients and families in need with compassionate end-of-life care. This position is with a reputable hospice company in San Diego. CA. We have multiple territories available. 

You will be responsible for generating referrals and increasing admissions to hospice care programs. You must have a "book of business" and good connections in the San Diego County area.

  • Relationship Building and Referral Generation:
  • Developing and maintaining strong relationships with potential referral sources, including physicians, hospitals, skilled nursing facilities, assisted living facilities, and other healthcare providers.
  • Serving as a liaison between these referral sources and the hospice agency, providing information and ensuring a smooth referral process.
  • Educating the medical community on the services and benefits of hospice care.
  • Understanding the needs of referral sources and offering tailored solutions to address them.
  • Sales and Marketing Activities:
  • Creating and executing effective sales strategies to increase the company's market share.
  • Conducting sales calls and presentations to potential referral sources and community groups.
  • Participating in and coordinating community education and outreach events to raise awareness about hospice services.
  • Tracking and reporting referral activities and progress toward admission goals.
  • Analyzing market trends and competitor offerings to develop effective outreach programs.
  • Communication and Education:
  • Clearly and empathetically communicating the benefits of hospice care to patients, families, and caregivers navigating end-of-life care options.
  • Addressing concerns and answering questions about hospice services with clarity and sensitivity.
  • Collaborating with clinical teams to ensure appropriate care delivery and address concerns from referral sources.
  • Administrative and Compliance:
  • Maintaining accurate and complete records of referral sources, activities, and expenses.
  • Adhering to strict industry regulations, including HIPAA guidelines, and ensuring ethical marketing practices.
  • Staying informed about industry trends and changes in insurance policies related to hospice care.
  • Proficiency in CRM systems (such as Salesforce) and Microsoft Office Suite (Word, Excel, PowerPoint).

Essential skills and qualifications

  • Education: Bachelor's Degree in Marketing, Business, or a health-related science (e.g., nursing) or equivalent experience in healthcare sales.
  • Experience: A minimum of two years of healthcare experience in a sales/marketing role, preferably in home health, hospice, or a related industry. Experience in the hospice and healthcare industry is highly valued.
  • Sales Acumen: Strong consultative sales skills with the ability to identify and qualify opportunities, make persuasive presentations, and overcome objections. Formal sales training is often preferred.
  • Communication and Interpersonal Skills: Exceptional verbal and written communication skills to effectively educate and build rapport with diverse stakeholders. Strong listening skills, empathy, and the ability to communicate with cultural sensitivity are crucial.
  • Organizational and Time Management Skills: The ability to prioritize accounts, manage territories, and effectively plan and organize sales activities and presentations.
  • Industry Knowledge: A foundational understanding of hospice care, including Medicare guidelines, conditions of participation, and regulatory compliance.
  • Problem-solving and Adaptability: The ability to identify and overcome obstacles, navigate complex healthcare environments, and tailor solutions to diverse stakeholder needs.
  • Other Requirements:
  • Licensed driver with a reliable vehicle and current automobile insurance.
  • Ability to work a flexible schedule and travel independently within an assigned territory.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Familiarity with CRM systems (e.g., Salesforce) is typically important.

Position offers a base salary of $65,000-$85,000 plus commission structure.

Benefits: Medical, Dental Vison, 401K, PTO.

Equal Opportunity Employer 

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